Baby Boomers are heading into retirement in droves and they’re more digitally connected than any generation before them. Around 40% of adults ages 65 and older now report owning smartphones, up from just 18% in 2013, according to a Pew Research Center survey. As digital technology adoption continues to trend upwards, the way many organizations communicate with their retiree populations has become outdated – especially when it comes to health and benefits.
During this webinar our tenured experts discuss:
- Trends in seniors use of digital technology
- Retiree engagement and communication best practices
- Steps your organization can take to stay ahead of the digital curve